Mobile technology is widely available and provides new opportunities to pro-actively improve communication with patients and to increase compliance and safety. Additionally, marketing opportunities exist to attract new customers and retain existing customer loyalty. SMS (Short Message Service) messaging from a cell phone allows a broad set of applications to be implemented while providing a quick ROI.

Application areas for SMS messaging are patient and customer care, compliance, safety, marketing and lifestyle management. Proven benefits include improved compliance, improved patient and customer relationships, cost reduction and real-time data review.

For further information, feel free to view this Power Point presentation of SMS use in Pharma Development and Sales.

View SMS Presentation (Power Point File)

For more information on how your organisation can utilize SMS technology in a clinical environment, please contact our technology partner, Exco InTouch, they will be happy to provide you with further information.